Forget Dry January or extreme January diets, because seven in ten younger Brits think the New Year’s Resolution is old fashioned and outdated.
According to the findings, modern Brits believe traditional pledges, such as January diets (41 percent), finding the ‘one’ (36 percent) and avoiding booze for January (34 percent) are pointless.
New Year’s Resolutions are so Old Fashioned, according to Gen Z
In fact, as many as 94 percent of the 2,000 “Gen Sensible” (under 29-year-olds), surveyed by Vital Proteins, believe it is better to have healthy habits all year round, instead of cutting back in January.
Four in ten (37 percent) say they make an effort to eat healthily all year round, while 36 percent regularly hit the gym.
One in three (29 percent) routinely abstain from alcohol, while more a quarter (26 percent) limit their junk food and sugar intake.
85 percent prefer to drink alcohol moderately all year round, with a further 19 percent working hard to live a sustainable life.
In fact, a resounding 71 percent of Brits under the age of 29, think the concept of a New Year’s resolution, is old fashioned.
Small Changes make Long-Term Improvement
A spokesperson for Vital Proteins, which commissioned the study commented, “With modern Brits shunning the idea of making New Year’s resolutions, it’s not surprising people are starting to think about the small things we can add into our days over a long period of time that will make a big difference in the long term.”
Four in ten (38 percent) Gen Z Brits share healthy routines with their followers on TikTok and Instagram.
Going out for a daily walk (38 percent), cooking meals from scratch (32 percent), scheduling in some ‘me’ time (27 percent) and running (26 percent) are the year long health and wellbeing activities that under 29s engage in.
Overall, 71 percent think the younger generation are more modest and sensible when it comes to alcohol and overindulging, compared to older generations.
Old Fashioned and Outdated New Year’s Resolutions, according to Gen Z:
- Ditch junk food – 44% (*Of Gen Z feel no need to do this in January)
- Go on a January diet – 41%
- Stop eating sugar – 36%
- Find the ‘one’ – 36%
- Quit drinking (Dry Jan) – 34%
- Be more organised – 26%
- Give up meat – 21%
- Stop eating dairy – 18%
- Be more sustainable – 16%
- Stop eating wheat – 12%
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Note: Research of 2,000 Britons was commissioned by Vital Proteins and was conducted by Perspectus Global in December 2023. This article contains affiliate links, meaning that if you shop using the links I share, I receive a small income at no extra cost to yourself. Thank you for supporting SpookyMrsGreen!
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