Mummy Monday: When Your Book Event Doesn’t Go to Plan (But Still Gives You Something Back)

Last weekend I attended the Leeds Steampunk Market at Calderdale Industrial Museum in Halifax — my first time trading at this particular event and, unfortunately, it didn’t quite go the way I hoped.

Let me be honest: from a business perspective, it was a poor decision on my part. The event had very low footfall, and I didn’t sell many books. I had hoped to meet enthusiastic readers, connect with fans of paranormal romance and urban fantasy, and grow my presence in the steampunk community. But instead, the hall was quiet. The conversations were sparse. And I found myself wondering whether I should have spent my Sunday elsewhere — resting, writing, or catching up on mum-life duties at home.

These things happen. It’s the reality of life as an indie author and entrepreneur. Sometimes we make last-minute decisions in the spirit of adventure, hoping they’ll bring success, only to be met with disappointment. As a working mum, these decisions carry extra weight. I had arranged pet care, packed the car, set up my table… all for a day that didn’t seem to deliver the returns I needed.

Photo of paranormal author Catherine Green at Leeds Steampunk Market in Halifax. SpookyMrsGreen spooky family lifestyle blog. Image of paranormal romance books, urban fantasy books, British vampires and werewolves.
Paranormal author Catherine Green at Leeds Steampunk Market in Halifax.

But here’s the twist: while it didn’t give me the sales or exposure I’d hoped for, it did offer something else.

Because even in a slow event, there’s always a story to tell. And there’s always someone to meet.

Throughout the day, I had lovely conversations with the people who did attend. I met another indie author who specialises in werewolf fiction, and we immediately bonded over our shared love of the paranormal and the ups and downs of self-publishing. I spoke with passionate creatives, kind event volunteers, and curious visitors who were drawn in by my spooky books. I didn’t find my adoring fans this time — but I did find kindred spirits. And that, in many ways, is just as valuable.

My daughters came with me, as they often do for these events, and they had a wonderful time exploring Calderdale Industrial Museum. If you’ve never been, it’s well worth a visit. The museum is full of fascinating industrial history, strange machines, and local character. We loved wandering through the different rooms, imagining what life was like during the industrial revolution, and discovering the stories behind the gears and pulleys. It turned a disappointing business day into a joyful family outing.

A Learning Curve

And so, despite the lack of book sales, I’m choosing to see this as a learning curve. It’s a reminder to plan more strategically. To ask more questions before booking an event. To balance my adventurous spirit with a little more practicality. But it’s also a reminder that networking is a slow burn — and connections made today might blossom into opportunities tomorrow.

We will definitely return to Halifax soon — this time purely for fun! And who knows? Maybe I’ll be back at a future event, armed with better insight and a few new stories to share.

For now, I’m returning to my desk (and my mum duties) with a little more humility, a fresh perspective, and a heart full of gratitude for the people I did meet. Not every event will be a success. But every experience teaches me something — about business, about people, and about myself.

Until next time,

Catherine x
SpookyMrsGreen: Spooky Family Lifestyle Blog

Text reads, "Free e-book download. LGBT werewolf fantasy story. Download Now." Image of a sexy man showing a tattoo on his chest staring at the viewer with a sultry gaze. Vampire and werewolf fantasy books for adults. 3D book cover image for "It's Complicated (The Redcliffe Novels)" from the vampire and werewolf fantasy book series by LGBT fantasy book writer Catherine Green.
LGBT werewolf fantasy story “It’s Complicated (The Redcliffe Novels)” by Catherine Green

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About SpookyMrsGreen

SpookyMrsGreen: Mindful parenting and modern pagan lifestyle. See my blog for exclusive special offers, discount codes, health advice, eco-friendly tips, book reviews and more! Search #TheRedcliffeNovels and meet the vampires and werewolves of Cornwall, England.
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2 Responses to Mummy Monday: When Your Book Event Doesn’t Go to Plan (But Still Gives You Something Back)

  1. I had my books on a stall at the local Christmas market last year. Unfortunately, it was on the day Storm Bert hit the UK and footfall was almost nonexistent. I didn’t sell a single book!

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