Analysis of Google search data reveals that online searches for ‘Off white wedding dress’ skyrocketed 733% worldwide on 3rd May, just hours after Kylie took over the red carpet at the Met Gala.
A new finding by Wealth Of Geeks reveals that online interest for ‘Off white wedding dress’ exploded almost eight times more than the average search volume over the past seven days.
The dress designed by luxury fashion brand Off-White featured a tiered ruffle skirt and mesh bodice, which takes original inspiration from the late Virgil Abloh’s Fall/Winter 2022 Couture Collection.
Kylie accessorised the bridal look by teaming the dress with a baseball cap and veil, leading the term ‘wedding veil‘ to see an explode in searches by 655%.
In a post on Instagram, Kylie shared the iconic tribute look to her 334 million followers, mentioning what Virgil’s ‘incredible legacy’ means to her and how she wanted to honour her ‘talented, beautiful friend’.
“The Met Gala has seen some incredible looks this year, but Kylie Jenner has once again not failed to make the headlines for a daring outfit choice with these findings highlighting the guaranteed attention that Kylie has brought to the Off-White brand from showcasing this outfit.
Kylie continues to raise the bar because she is not afraid to take risks and break boundaries, which reminds her adoring fans across the world why they should follow in her footsteps and not be afraid to step out of their comfort zone. It is proven by these findings how influential her style choices are and how her supporters continue to take inspiration from her no matter how different the look might be”.
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